The Beginners Guide to Marketing Automation

Gain work experience

Automation springs to mind one of two things. For some, it’s a helpful tool to make our lives run more smoothly and efficiently so we can focus on the things that matter most to us.

For others, it’s a harbinger of doom — stealing jobs and leading us down a road to mass unemployment with only the wealthiest among us surviving long enough to bend the knee to our new robot overlords.

Frankly — I’ll take either, but for the rest of us in the marketing ‘biz’, marketing automation in its current form looks more like the former than the latter.